When we are given too many options, what happens? We get confused. When we get confused, we are more likely to back out of a purchase. Well, the same concept goes for selling a book online. People like simple. People want to know exactly what your book is going to be about without having to do too much research. Humans don’t have patience and when we are browsing for a product they’ll quickly pass up on a book if it looks too mixed up or complicated. This can come into play with the content of your book as well as the cover design.